We're so glad you're here

Our Origin Story

Hi, I’m Elena Kim, founder of OVSOV. Thanks for finding your way here.

OVSOV was born from a quiet frustration — the kind you feel standing in the feminine care aisle, surrounded by products that promise clean but leave you feeling anything but. Too harsh. Too clinical. Too covered up in fake florals. And somehow, never made for me.

I’ve always believed that caring for your most intimate skin should feel just as elegant and intentional as the rest of your skincare. But nothing out there matched that belief, so I created it.

With the help of leading Korean skincare experts, I developed gentle, alcohol-free, pH-balanced formulas that hydrate, soothe, and simply work. Not to mask you, but to care for you. With clean ingredients and soft, natural scents, OVSOV is about more than hygiene. It’s about comfort, confidence, and turning everyday care into self-care.

The name? It’s OVSOV, pronounced Oh-v So-v, or just Oh So-v. Soft, simple, and soothing. Just like how we believe feminine care should feel.

Thank you for being here, and for caring for yourself, beautifully.

Our Promises to You

Care that feels good
We promise pH-balanced, alcohol-free products crafted with expert Korean skincare science to nourish your most intimate skin without irritation, fuss, or fake fragrances.
Confidence, not shame
We promise to celebrate your body, not hide it. No more embarrassment, no more secrecy. Just clean, soothing care that fits into your daily rituals, proudly.
Connection through care
We promise to open the conversation around feminine wellness and be a voice that uplifts every stage of womanhood with kindness, knowledge, and real talk.